I
am a heart transplant recipient. I received my new heart 2
1/2 years ago. I was sure I would not live to receive a new
heart and in the summer of 2002 I began to give my personal
items away including donating most of my cloths to Good Will.
On September 21, 2002 I received my new heart. While I was
recovering in intensive care and before I was brought out
of my drug induced sleep my wife went to Marshall Field's
and bought me some new clothes to come home from the hospital
in. When I awoke on September 23 the first thing I saw were
Marshall field's bags. Before I focused on my wife and kids
I saw those bags. That is how I began my new life. Taking
away the Marshall Field's name would be most traumatic to
me. Every time I see one of those beautiful bags I remember
just how lucky I am to be here enjoying life. Please leave
us the Marshall Field's name and brand. Please -Robert, Lake
Bluff, IL
Marshall
Field's is... a cornerstone of Chicago heritage. Having it
stripped from under our feet would be a downright disgrace
for what the city of Chicago and its people stand for. It
would be sad not to be able to pass down its legacy to my
sons, especially my youngest, Spencer Field. His middle name
was the maiden name of his great-great grandmother, who was
a cousin of Marshall Field. -Ken, Zach, and Spencer, Chicago
IL
Before
we moved to Arizona, it was a shelter! After a day of shopping
at the Oak Brook, IL location, we walked outside of the Marshall
Fields front entrance. As we looked overhead, we found the
sky had turned pea green, and those familiar sirens were trumpeting.
The Marshall Fields employees ushered us back into the store,
and down into the basement. Shortly after, the power went
out. Yes, the potential for shoplifting was there, but the
employees recognition for the well being of it's customers
took precedence. The storm passed, the power returned, and
we were all safe to return home. It was the hospitality of
the Marshall Fields corporation that day that kept us as faithful
customers until our move. We've been awaiting the day when
Field's would put the store online, when we could patronize
them once again. That day has arrived and we are grateful.
The name Marshall Fields imparts a sense of integrity as well
as nostalgia. Why rob the people of the midwest of their memories?
Reconsider this choice. -Amanda, Phoenix AZ
Marshall
Field's is...memories of my mother. My mother and Marshall
Field's were almost one.
It was her favorite store and source of fun...going downtown
to shop at State Street Marshall Field's....all day long on
a Saturday. Three days after her fatal heart attack, a new
purchase arrived at her house from Field's, I thought to myself,
what a way for my mother to leave this earth with a final
purchase from Marshall Field's on its way. -Anita, Glenview
IL
Marshall
Field's is...simply the best. Marshall Field's is Chicago.
No other store can compare. It's heritage as the best in the
Midwest, the arbiter of style, and the epitome of good taste
stands the test of time. No other store, not Macy's, Bloomingdales's,
or even Nordstrom can match it's rich legacy and history of
being on the cutting edge. Should Federated make the disastrous
decision of changing this great Institution's name, I will
never spend money in any of their stores. -James, Rochester
NY
Marshall
Field's is... an icon of community and commerce. -Heather,
Minneapolis MN
I
learned of your website from a Google alert today that linked
to the Chicago Sun Times article. The site is terrific ...right
down to the Field's green and the graphics. Very impressive!
Even more impressive, though, is the fact that you are a young
person who cares about history and community. I grew up visiting
both State Street Field's and Hudson's in Detroit.....and
later worked for Hudson's for a decade. My travels have taken
me to many cities, and I can unequivocally state that there
are not many stores like Field's that are synonymous with
the communities in which they are located. Hudson/s/Field's/Dayton's
have literally defined the communities in which they have
stores through countless charitable events and spectacles
such as fireworks, parades and extravaganzas. To say nothing
about holiday traditions, depth of stock, retail pizzazz,
and great restaurant menus! Again, congratulations on this
site and for having the tenacity to pull something like this
together! -Michael, Detroit
Marshall
Field's is ...a Chicago landmark and historical family name
that helped build the economy of Chicago. The term, "give
the lady what she wants" is a well known phrase in customer
service theory all stemming from Fields. Let's keep Fields
part of the recognized history of Chicago. Macy's has its
flagship store in New York City and is part of the history
of NYC. We honor their history - let's honor Chicago history
and the impact of the Fields' family. -Maria, Chicago
Marshall
Field's is ...a part of my life. The name Marshall Fields
has always meant the best. When I was growing up and even
to this day if you unwrap a present and the box says Marshal
Field's you know you're in for something great! The Christmas
windows, the clock and most of all the history are a very
important part of the fabric of life in Chicago and it's suburbs.
Please, please, please don't change it! -Kathy, Glen Ellyn,
IL
Marshall
Field's is...part of the fabric of my life. Sitting on Santa's
knee at Christmas from my earliest childhood memories. Choosing
toys in the State Street Store. The decorated windows. My
very first credit card ever. Meeting people under the famous
clock. Frango mints (even if they aren't made here anymore).
Standing in line to buy way too many 1/2 price ornaments and
Christmas decorations the day after Christmas. Just recently
using my Field's reward card for a mini shopping spree. If
it changes, I won't be back. In fact, I'll also cancel my
Bloomingdale's card. -Kari, Wheaton IL
Marshall
Field's is...one of the few regional department stores left
with a true identity. Sadly, May Company bought out Foley's
(based here in Houston) in the late 80's and proceeded to
transform it to a cookie cutter of its other stores. It lost
its long time personality and relationship with the community.
Foley's always sponsored our Thanksgiving Day parade among
MANY charitable events. It is now rumored it will become Macy's
as well. I find it sad that all of our regional identities
are being eliminated for the sake of "globalization"
and the almighty dollar. I remember visiting our cousins in
California and shopping at I.Magnin, Bullocks/Bullocks Wilshire,
The Broadway, Harris', Emporium etc (all of which have vanished
and become Macy's or sold off/closed). Houston lost Sakowitz,
Joske's, Craig's, Walter Pye's, Everitt-Buelow, Battelstein's,
Frost Bros. and many more. The purging is not limited to department
stores. Banks and restaurants are facing the same fate. Keep
your fight to keep Marshall Fields! -Richard, Houston TX
I
have been a Marshall Field's Rewards customer for many, many
years, and live in downtown Chicago so often walk to the Field's
store to shop--even just for a lovely lunch on occasion (which
usually turns into some shopping, as well!) My Field's card
was the first charge card I ever applied for when I moved
to Chicago 32 years ago; the very first charge card I EVER
had when I first graduated from college and began teaching
in a suburb of Detroit was Hudson's, which is now Marshall
Field's. The Field's card is only single-store card I have
used for the past 10 or 15 years. The Field's staff are the
best in the world! Some of the same people have been at the
Loop store since I began shopping there years ago---they remember
my name, go out of their way to help: service, service, service!
In recent years we have spent winters in Arizona and I have
become acquainted with Macy's. I rarely shop there because:
the music is extremely annoying and inappropriate for the
departments in which I shop; they keep announcing numbers
over the public address system---like a Bingo game! and they
use that coupon business in every newpaper that Marshall Field's
has already adopted---why should I cut out coupons and bring
them in to receive a discount? why shouldn't every shopper
get any discount offered...except, that is, the Rewards Day,
which psychologically allows us all to splurge on regular
priced merchandise because we know that our reward will come!!!
I love Field's - like I used to love Hudson's when I grew
up . . . grew up with visits to Santa the day after Thanksgiving
every year . . . grew up with month-end sales, when I watched
in horror as my usually docile Mother behaved in a most unladylike
manner! . . . grew up knowing that if I purchased any item
that wasn't just right, the store would take it back, no questions
asked insuring customer satisfaction. While I LOVE living
in Scottsdale and we bought a beautiful home there--I missed
Field's so much. Macy's, Dillard's, Robinson May all seem
to have the same "stuff" - nothing innovative, not
much that is really special. Our Chicago home is filled with
Field's---our etagere, leather recliner, dining room chairs,
coffee table, lamp, side table, some art work, Waterford vase
...I look around and am surrounded by Field's. Furnishing
our large Scottsdale home was very difficult, eg. to find
a comfy Barcolounger like the one back home, we had to use
the internet to locate a rather obscure but wonderful furniture
store in a far suburb of Phoenix...the nearest place to carry
the really quality product my husband demanded! I worry about
the monotonous sameness that may set into the Field's I love---and
really don't understand why the Field's concept isn't widened.
On a recent mid-day, I noticed that the Field's flagship store
was FULL of "tourists" - words in many languages
floated through the air, convention name tags were apparent,
lots of groups of shoppers. There wouldn't be anything special
about another Macy's in its place. So please keep our Field's
in place! -Ellen, Chicago IL/Scottsdale AZ
Marshall
Field's is... something that identifies a city and it's people.
I am from "the South," where Macy's has gobbled
up Rich's (a Southern Institution ...as they always said)
and Davidson's. Both were stores that defined Atlanta for
over 100 years. We just recently lost Rich's and it is about
a lot more than changing the signs on a building. It is about
loosing traditions, memories and something to call your own.
I've been to Field's a few times and am very concerned of
what will happen to that great name ...Macy's will never replace
the mystique of that name. Todd, Anderson SC
Thank
you for building this website. I, too, feel a strong emotional
attachment to Field's. I worked there in college (my first
job) and work there now. I remember the old days of Field's
and that's what I and my co-workers try to offer to our guests
...personal and caring attention. I don't see those qualities
in other places I shop. So kudos to you for your efforts in
maintaining a tradition. I've done my part by circulating
your website through my address book. -Meg
Marshall
Field's is... where I started my career in retail and is the
place I sought out as an employer when I was looking for work
ten years ago. I wasn't from Chicago originally, but I had
heard about Marshall Field's from a friend's mother who had
moved to my town in rural Missouri in the '80s. She described
a palace on State Street in Chicago where anything you could
ever want was available. In fact, she missed it so much she
regularly schedule trips to Chicago just to shop and dine
at Field's. So when I moved to the city several years later,
Field's was my first choice because of the legend she'd described
to me. I worked at the State Street store and had a full sense
of responsibility to live up to the legend, and I had a great
career with Field's. The Field's customer is rare in today's
broad retail landscape: the passion with which they believe
in the brand and the intent they have to keep the legacy alive
is unheard of in other department stores. While I moved on
to another retail organization a few years ago, I will always
treasure my opportunities and experiences at Field's. -Steve,
Jersey City NJ
Marshall
Field's is...the first charge I ever had. I got it in 1964
and have had it ever since. When I was little, my father worked
part-time in the packing department at the State Street store.
Every pay day Mom and I took the Lake Street El down to meet
dad and his pay check. Those were the days that you got "Dressed
up" to go into the "loop" - Elizabeth, Darien
IL
Marshall
Field's is...not just a name, but a feeling, an old friend,
a close friend, an identity, a city -Craig, Washington DC
Marshall Field's is ...Chicago! From the time I was a little
girl (and believe me, THAT was a long time ago!) when my grandmother
would take to lunch in the Walnut Room or to see the "big
tree" at Christmastime I was hooked. When I become an
adult and got my first job in the city, I was thrilled to
be able to go to Field's EVERY DAY! (Actually, I STILL work
in the City and I still go at least once a week. Marshall
Field's has always been synonymous with Chicago ...anytime
you have a guest from out of town, they ALWAYS want to see
State Street's Marshall Field's store. It CAN'T become Macy's...that
would be criminal! They would lose me as a customer for sure,
after all Nordstrom's is a closer walk for me! -Christine,
Highland Park IL
I
have never been to Field's but I heartily applaud your efforts.
About nine years ago, Federated put the Macy's name on Boston's
beloved department store Jordan Marsh Co. and things have
never been the same. Many "Jordan's" traditions
have gone away such as their famous blueberry muffins and
the Christmas time Enchanted Village closed. The old flagship
store in downtown Boston is just a fraction of what it used
to be. We really have lost something in terms of our identity
and tradition here and I long for the old, glorious days of
Jordan Marsh. - John, Boston MA
Marshall
Field's is... where you meet friends under the clock, wait
in line for hours to have Christmas brunch under the tree...
-Emmett, New York NY
Marshall
Field's is ...Chicago to me.
I
grew up going to Marshall Field's every Christmas to see the
windows. Its one of those traditions that I hold dear to me.
I also have a personal tie to Fields...my grandmother worked
there for 22 years at the State Street store in Bridal Registry
and in Personnel. I myself worked there the Christmas Season
of 2001...Keep the name Marshall Fields ...we've already lost
a number of Chicago institutions...why not do what Target
did a few years ago and change some of the Macy's to Marshall
Field's? Bet there would be more name recognition there! -Mike,
Chicago IL
Marshall
Field's is ...Chicago! Everyone knows Field's State Street.
I have been coming to Chicago to shop since I was a little
girl growing up in Detroit - we always had to go to Fields.
It's an institution of such long standing - part of the community.
It has permeated every aspect of our shopping lives in the
midwest. I'll tell you, in Detroit, it was hard to let go
of Hudson's (when it became Field's), but the stores were
similar enough and enough Detroiters shopped in Chicago that
it worked. However, I have lived all over the country, including
California and New York where Macy's has always been the name
- Macy's stores are no where near as classy as Field's - Macy's
would be a degradation to the stores we know and love. Now,
I'm all for Macy's improving overall, but not at the sacrifice
of an institution like Field's. - Evelyn, Chicago IL
Marshall
Field's is part of the best memories of my childhood. I was
raised in central Indiana, and once a year, shortly before
Thanksgiving, my mother and I would make a "girl's trip"
to Chicago for shopping. Everything about Marshall Field's
was magical to me - the decorations, the sales assistants,
the wonderful inventory. 50 years later I clearly remember
the intoxicating scents from the perfume aisle, the wonderful
window displays, the awe I felt at the architecture. I would
never have dreamed of acting up -- they might have asked me
to leave! Now I subconsciously judge the quality of any store
against this yardstick, and none have yet measured up. Please
honor this retail legend by allowing it to keep it's own name.
-Nita, Forth Worth TX
Marshall
Field's is ...a childhood memory. My grandmother would take
me to the Walnut room for lunch at Christmas time to sit around
the Christmas tree. She bought me a new outfit every year
from Fields and bought me a Barbie when they first came out
from Fields. I took my daughters (and still do)for lunch at
the Walnut Room at Christmas and now I am taking my granddaughters
to the Walnut Room. Marshall Fields is a part of my family's
life. - Cris, Glenview IL
The
first department store my mother worked at, at the beginning
of her career in retail personnel. She said she left for more
lucrative employment elsewhere since part of her pay at Field's
was the prestige associated with the store. However, she has
remained a faithful Field's customer in the intervening 70
years since then. For me, Field's was my first great department
store. I remember my first visit, one year when my mom, my
brother and I took the train from Green Bay to Chicago on
our way to visit relatives in east-central Illinois. We had
to change from the Chicago Northwestern station to the Illinois
Central station and stopped at Field's on the way. We had
lunch in the Walnut Room, and among my purchases were several
dresses for my Barbie doll. I will never forget how elegantly
the sales clerk treated me as a customer and how carefully
she wrapped my things in dark green paper and attached a green-and-yellow
carrying handle to it. I don't remember much else about the
trip, except for that trip to Field's. Field's also was my
first department-store credit card. I still have my original
plate somewhere; it was the old card size, smaller than the
current standard card size and fit better in my wallet. -Janet,
Green Bay WI
Marshall Field's is ...Where my family has shopped since 1962.
If the name changes, We will not frequent the store any more.
The Fields name is important to the city. It is like Harrods
is to London. The brand name is known globally. This is Chicago,
not New York City. Keep it Fields or we are gone. We will
also tell as many friends to join us. -Ted, Chicago IL
Marshall
Field's is... more than just a name it's a brand that means
alot to customers through out this country. As a little boy
growing up in Alabama I had a uncle who lived in Chicago who
would visit us about once a year and bring us gifts from Marshall
Fields . My first trip to Chicago some 30 years ago would
not been complete if I had not visited Marshall Fields the
store my uncle branded in my mind as the department store
of department stores. If you change the name you have undone
a brand that took years to build with much success, I wonder
if Coke as ever thought of changing it's name brand to Southern
Soda. - Bill, Tuscaloosa AL
Marshall
Field's is ...a great store with a great feel and wonderful
brands. When i'm in NYC or any other city with a Macy's i
don't even think about shopping there. Every Macy's I've ever
been in is a pit! The people who are suppose to be there to
help you, don't! If Marshall Field's changes to Macy's don't
expect me to shop there.One of the neat things about Field's
is that you always know the name of the person helping you
and how long they've been working there. That's cool! -PJ,
Chicago
Marshall
Field's is the magical place my mom, aunt, grandmother, cousins
and I took the train to on the Friday after Thanksgiving until
I moved from Western Springs when I was seven. When I returned
decades later, the image and fragrance were the same as I
remembered. My childhood memories continued as I savored Frango
Mints for days after my visit. -Nikki, Cleveland OH
Marshall
Field's is...the place I went to buy my clothes for college,
where my parents took me at Christmas, where my sons saw Santa
for the first time and where they dined under the tree and
now where I take my grandchildren. It's the place I can always
count on to give me value, to have what I need and to go out
of the way to make sure I'm satisfied with my purchases and
its service. The Field's name and its stores have always been
special to Chicago and its residents. -Andrea, IL
Marshall
Field's State Street is a constant memory throughout my entire
life. My grandmother worked at Marshall Fields for many many
years, along with one of her best friends. To this day I have
vivid memories of going downtown as a little girl to visit
with my grandmother and her friend. To dress up, and have
lunch in the Walnut room felt so special. I saw my first Santa
Claus at Marshall Fields and remember waiting in line with
my grandmother for that as well. Every Christmas we would
come downtown as a family and visit the beautiful windows
with Uncle Mistletoe. I remember so many trips there with
her, that store and that name are tightly woven into my memories
of her and the times we spent together as I grew up. I am
so proud to show out of town, out of country guests Marshall
Fields. To show them the clock, and the gorgeous iron staircases
hidden on the floors, and the Tiffany Ceiling and the Walnut
room. Most people, including those from foreign places already
'know' about Marshall Fields and include it on their must
see list. Every Christmas and birthday celebrations we also
send dozens of Frango mint boxes to relatives and friends
around the country. I am so lucky to work close by to Fields
and often just wander about the floors at lunch or after work.
There still is, and always has been something magical about
being inside Marshall Fields, to think of all the people in
the past walking through the same doors and finding special
treasures, both objects and memories, within those walls.
Marshall Field's is historic, it is Chicago history and should
be remembered and treated respectfully for generations to
come. It is truly a Chicago touchstone, changing the name
would be devastating and a tragic mistake. Imagine all of
the stories and treasured memories that have evolved around
this one very special store. Today we can not develop those
sorts of feelings around the 'super' department stores of
today. -Michelle, Wheaton IL
Marshall
Field's is ...storybook windows during the holiday season
shared by generations of Chicagoans. Dining under the tree
during the hustle and bustle of the holidays with family and
friends. A part of our persona as Chicagoans. Our historical
legacy, a landmark, and a great place to indulge in shopping
splendor all year round. -Joan, Chicago
Marshall
Field's is...
A store I grew up with in the Milwaukee area. The Mayfair
store was only a couple of miles from my house, and my mother
loved to shop there. A special day out included having lunch
at Marshall Field's. And I ALWAYS shopped there for very special
Christmas ornaments. So when I got a job at Marshall Field's,
in the State Street store, it was amazing. The building itself
is incredible; the size, the Tiffany ceiling, the clocks on
the corners, the Walnut Room, the windows on State Street,
the special visitors - Prince Charles, Elizabeth Taylor, Cher,
and on and on. The Marshall Field's name has always been associated
with class, and has been a very integral part of Chicago.
I met my husband there, so it has an extra special place in
my heart. And I love the green stripes, the "Marshall
Field's" script, the Rockwell painting. My brother even
found me an old ceramic jar (I think it may have been a cigar
humidor) of the Marshall Field's clock in an antique store.
It has just been a part of my life ever since I can remember;
a part the represented good taste, high style, and very special.
- Susan, Minneapolis MN
Marshall
Field's is... Christmas time to my daughter and me. We love
to look at the fancy hats, scarves and purses on the first
floor. I meet my best friend in the lower level for lunch,
where we've poured our hearts out to one another. It means
Frango's for EVERYONE on my gift list. It means Chicago because
Marshall Field's built it over 100 years ago--he gave us the
Field Museum, an awesome place. -Heidi, Chicago
Marshall
Field's is ...AWESOME!! I just want to remind everyone that
Marshall Field's has also been in several motion pictures.
Macy s has Miracle on 42nd Street, this is huge, but think
of all the movies filmed in Chicago...an equally popular and
much funnier movie... Christmas Vacation with Chevy Chase
features Marshall Field s. Or a more recent movie, Surviving
Christmas, with Ben Affleck, one can t help but notice the
almighty Marshall Field's State Street clock. I feel that
Marshall Field s has as big of a name as Macy s and if Federated
would scrap the Marshall Field s name for Macy s, there are
going to be a lot of (ticked) off people including Oprah.
Just remember, Federated, you probably do not want to get
on Oprah's bad side...just a hunch. -Brent, Minneapolis MN
Even
though I live in Dallas whenever I get to Chicago I always
try to get to your Loop store. I promise that if the name
is changed I won't stop in anymore. We have Macy's stores
here in Dallas. Marshall Field's would lose part of it uniqueness
to me if it became another Macy's store. I can shop at Macy's
here. -Warren, Dallas
Marshall
Field's name recalls memories of childhood and special outings
to have lunch, view the Christmas tree, and buy candy from
the tremendous selection in the candy department. The Christmas
display windows were always a source of delight to me and
then to my children.
Even though job transfers moved us from Chicago, we still
shop at Fields when in town and through catalogs and e-mail.
Marshall Fields is synonymous with historical and contemporary
Chicago. Please keep the name. -Romelle, Charlotte NC
Marshall
Field's is...my natural habitat. It was bad enough when they
changed "Dayton's: to "Marshall Field's", but
this is really too much! Can't we have any regional pride?
I don't want everything to be the same. Macy's merchandise
is not as nice as Marshall Field's. If I wanted to shop at
Macy's, I could go to the Megamall. I want to be able to shop
where I work (downtown) at a historical store that is not
just like every mall store in the world. Marshall Field's
is a special place that makes it a destination in itself.
Please don't just turn Field's into a Macy's and make us like
everyone else...we need a special place of our own in the
Midwest! -Gail, Minneapolis MN
Marshall
Field's on State Street is the place where I met the love
of my life, Ozzie Arroyo, by chance in 2003. Even on our first
date we "met under the clock." At the end of this
year, we are getting married. Marshall Field's means EVERYTHING
to us and we would both be completely devastated if the store's
name were to change. We don't want to tell our kids that we
met at Macy's... -Courtney, Chicago IL
Marshall
Field's is...quality, dignity, selection, and tradition. I
lived in Northern California for 22 years, where Macys is
really the only real choice you have there, and beleive me,
it stinks. Messy stores, indifferent employees, and junky
private label lines with outrageous prices, that are always
'on sale'. Federated, keep your trash ways on the coasts.
-Richard, Arlington Heights IL
Marshall
Field's is...Chicago. It's the Christmas windows. As a child
growing up in Evanston Fields was the place to shop. The store
made you feel special. When I go home I shop at the Old Orchard
store. The place gives me a feeling of being home. I wish
we had a Marshall Field's store here in New Mexico. My mom
is in a nursing home here. She gets boxes of Frango Mints,
and it rekindles fond memories of Marshall Fields's for her.
Is progress changing a name or is progress capitalizing on
the name and making it even better? -Julie, NM
Marshall
Field's is Chicago. There are symbols and icons that make
up a city. Fields is part of the foundation of our history
as one of this country's proudest and most beautiful cities.
New management does not understand that replacing the Fields
name would be like changing the name of the city of Chicago.
It is about identity and pride. It would be a devastating
mistake to touch that.
Why don't they change Lord & Taylor's to Macy???? -Elynne,
Chicago
Marshall
Field's is Chicago--Macy's is New York. Mr. Lundgren claims
he has been polling Field's customers about the name change
and there hasn't been much resistance--funny, I haven't been
polled. Nor has anyone else I know who are Field's customers
and/or account holders. Macy's means nothing to me--it's an
old movie and a New York parade. This is Chicago and Field's
is our icon--and as an account holder of over 20 years, I
will close my account if Lundgren slaps a Macy's logo over
our stores. His assumption that it doesn't matter to us is
really arrogant--does he really think that the Midwest is
just some big amorphous land tract panting for his New York
name brand? Please. -Cheri, Chiacgo
Marshall
Field's is the Christmastime of my youth. My parents used
to take me down to eat at the Walnut Room and see the animated
window displays, and now I'm taking my own kids. At least
until the name changes to Macy's. If I wanted to go to New
York, I would. I want a CHICAGO experience, not some imported
New York corporate think. There's a city full of alternatives
for the Chicagophile. -Burt, Chicago
Marshall
Field's is ...spectacular. I visited Chicago for the first
time in 2003 for a conference by myself but the one thing
everyone told me to do is visit Marshall Field's while I was
there. It's a landmark with history and you can't leave Chicago
without visiting it. That was what everyone told me and were
they right. I've shopped in many department stores in my life
but Marshall Fields truly stands on its own. My favorite part
was being on the top floor looking into the restaurant and
seeing the Swarovski crystal display. It took my breath away.
When I return to Chicago I would very much like to have that
memory intact along with the name of the place. -Margaret,
San Leandro CA
Marshall
Field's is...memories, my childhood in chicago, my grandmothers
childhood. Our families history with the city, christmas with
aunt holly and uncle mistletoe. I used to work in the Commercial
Real Estate sector, specifically SHOPPING CENTERS. Very few
are left who truly understand the word TRADITIONS. They mean
so much to millions of people. Today's marketplace is throw
away and replaceable. You can not replace Marshall Field's
in the midwest any more than you could replace Macy's in NYC
or Hecht's in D.C. Federated, HERE YOUR CUSTOMERS CRY FOR
HELP AND DELIVER THE CUSTOMER SERVICE TO THEM YOU REPEATED
SAY YOU HAVE THE ABILITY TO DO!!!!!!!! Keep Marshall Fields
the icon it is.....Macy's deserves its rightful place, and
so does MARSHALL FIELDS...Hechts too!!! Power in numbers says
it all but the power of reputation, well then, means repeat
family business. Federated, time for you to find your family
values and not just dollar signs. Respect is something earned....you
should try it sometime. -Lynn, Coconut Creek FL
As
an urban planner, I know how important it is to resist the
regionalization and homogenization of our built environment.
If every downtown has the same stores and restaurants (like
every mall), why bother to visit one over another? Chicago
without Fields will be the poorer for it, just as New York
without Macy's would be diminished. We are a nation of people
and regions that offer unique experiences in each place. If
we keep blurring institutions together, we will certainly
be the lesser for it. -Helene, Chicago
Marshall
Field's is...QUALITY. When I shop at Marshall Field's I feel
I am getting the BEST! When I want quality and fair prices
I shop at FIELD's. It is a TOP OF THE LINE store and treats
it's customers special. Don't take away a part of Chicago
History and what the Marshall Field's name means to anyone
in the area. -Joann, Joliet IL
Marshall
Field's is what it is to all Chicagoans. Where you go for
Christmas lunch and to see the windows, that important wedding
gift and the box that means something special is inside. Why
would anybody think that we want Macy's? If we wanted to be
New Yorkers, we would move there. Chicago has it's own traditions
and Fields is an important one. Four members of my family
will cut up their Fields cards if Federated changes it to
Macy's. I've been in Macy's. More like J.C. Penneys than Fields.
They don't have the class. -Diane, Skokie IL
Marshall
Field's is... OUR store. It commands use of the possessive
article; other stores can't make any such claim. If I ask
my 11 year old (which I did just yesterday), "is Gap
'our' store? is banana republic? ann taylor? old navy? "NO"
is the resounding answer, "those are just "stores".
Marshall Fields is our store." It is a remarkable thing
when a place becomes part of the symbolic landscape of our
lives. Our homes have this capacity. Marshall Fields on State
Street in Chicago has it too. And I grew up with Wanamakers...
If the name (and store) changes to Macy's, there will be no
reason, none at all, to return. -Rita, Chicago
Marshall
Field's is...Chicago! Dear Federated: you don't understand
the identity of Chicago and Chicagoans and what Marshall Field's
means to the New York of the Midwest (which is what Chicago
is)!!! Most tourists make a stop at Field's because it is
SPECIAL. Read the book "Give the Lady What she Wants,"
(a history of Field's) so you can understand in retailing
what Field's invented--you will be amazed!
Now,
here's my TRUE story. A few years ago I was in Christchurch,
New Zealand, in a jewelry store making a purchase when the
owner asked where I was from (I think he suspected from my
Chicago accent). After I confirmed Chicago, he pulled from
under the counter about 20 photographs including the Field's
State Street and Water Tower Place stores! His wife flies
to Chicago every year (even in January!) to SHOP!!!! She feels
Chicago has better shopping than New York (I have heard this
MANY TIMES) and her favorite store is Marshall Field's. Who'd
a thought???Get a clue and don't mess with Chicago's karma.
Marshall Field's is Chicago. Chicagoans take a dim view of
New York, please respect our regional identity and our Marshall
Field's!!!! K., Cortland IL
Marshall
Field's is...65 years ago my Grandma bought a baptism dress
for her first born son from Marshall Fields. Eight kids later
and 20 grandchildren later almost all of us were baptised
in that dress. It is framed and hanging at my uncles house.
Years after my grandma bought the dress Fields was having
a tough time and the public was turning on the store. My grandma
sent in a letter talking about the quality of what she had
bought and how long she had owned it. Fields printed the letter
in the Tribune and an ad about Family and commitment to it's
customers.
I still shop at Fields to this day by choice, there are alot
of other places I could go. If they change the store I will
be going to those other places. Only someone not from here
would consider changing Marshall Fields. Its not just a name
it is a part of our city's history. Keep that in mind. -Derek,
Chicago
Marshall Field's is an icon that represents shopping in the
world class city of Chicago. Marshall Field's is not just
a shop where you buy goods, it's a place, a destination, just
as much a part of the experience as buying whatever it is
you buy at a department store. I don't duck into Field's because
I need a blouse; I go to Field's because it's Field's. I may
not be looking for anything; I just want to go into and experience
Marshall Field's. It's history and it's a place apart from
all the rest. Macy's used to be a venerable name; but now
it's just a generic association like JC Penny or Sears. Mr.
Lundgren, I don't believe most people don't care about a name
change. For all the other stores Federated has absorbed and
re-named 'Macy's'; it has cheapened the name 'Macy's'and lost
the identity of those department stores that once were destinations.
Marshall Field's should never become a 'Macy's' and 'Macy's'
should have never become a generic for just another department
store. D., Bloomington IL
Marshall
Field's is...Chicago. I was just in Chicago this summer after
not having been back since I was a child. Of course it wasn't
truly Chicago until I saw the Fields store ...and of course
had to shop as an adult! Keep it fields! -Sarah, Houston TX
Marshall
Field's is...shopping. There is no place like it in the world!
I do not have any specific story to share. I just know that
when I need to get the one of a kind item, I go to fields
and find.
Like said in the "why field's?", the shopping bags
there are definitely one of a kind. For the past few years,
I have begun to save the bags. I have the Christmas bag that
resembles an ornament; and of course the silver ones with
the now famous stripes. I hope that this new company knows
how important the Marshall Field's name means in Chicago and
too Chicagoans. What will be next? Changing the name on the
Field Museum? -Marie, Chicago
Marshall
Field's is an intergral part of our family history. My grandmother
swore by everything and anything provided by Marshall Field's.
Give the lady what she wants (a Field's slogan). The sun rises
and sets over Marshall Field's (her slogan). We don't want
no stinkin' Macy's. -Tom, Chicago
Marshall
Field's is...Chicago! Marshall Field's is my childhood from
the Christmas windows to the Walnut Room to Uncle Mistletoe.
Marshall Field's is my teenage years as it was the first place
to go for pretty dresses and the first pair of high heels.
Marshall Field's is me! Marshall Field's is meeting friends
under the clock and forever the familiar shades of green and
logos of years gone by. I will be very sad if they change
the name to Macy's. How would Macy's customers feel if they
changed their name? Look at the history associated with that
store - well here in the Midwest, we feel exactly the same
way. Marshall Field's exudes tradition, style and elegance
in this ever-changing world - and what about the Frangos -
we won't even go there! :-) -Tracy, Orland Park IL
Marshall
Field's is a monument to my childhood. It is a great place
to get sheets and towels, but the only place to get their
frango mints. I shop there on holidays for gifts, candy and
holiday clothing. The name just goes with everything they
sell. It would be a real shame to change it. -Sarah, Chicago
As
a child growing up in Chicago, every Saturday my mom and I
would get up Saturday mornings, and take the South Shore Metra
to downtown Chicago. The onwe thing that made it esp. great
was going to the ice cream palace in Marshall Field's. Marshall
Field's was always a store of great splendor...going to "Field's,"
an abreviation of older people who shopped there regurly was
like a filed trip. As I grew older and had kids, our tradition
was once you turned 3, you get to go to the ice cream palace.
Well, the ice cream palace has closed, the stor has not lost
it's splendor, and even though I nor my mother live in Chicago
anymore, we still make a point to go there when we're in the
city. I have instilled the Marshall field's tradition into
my own children. Heck, I got my prom dress from Marshall Field's...my
first Coach purse, my first Polo shirt...I got my hair done
in the styling salon for 20 years. The Marshall field's name
is Chicago. The name Marshall Field's is an inherent with
Chicago as the Sears Tower, or the Water Tower for that fact.
Downtown Chicago has changed drastically. There is no more
Weiboldt's...no more Chas. A Stevens...but there is still
Marshall Field's, not Macy's...Marshall Field's. So. it's
not just a name. -Jacquelyn, Indianapolis IN
Marshall
Field's is...more than a name. It is a culture. A collection
of tangible items such as the clock, Frango's, green bags,
etc. But it is also so much more. It is a significant part
of my families and Chicago's collective memory. It is the
store that embodies Christmas for the third largest city in
the USA. Waiting in line at Uncle Mistle Toe's Cozy Cloud
Cottage for our annual meeting with Santa, lunch in the Walnut
room beneath Field's Great Tree ending with a stroll under
Field's clocks to see the State Street windows. You cannot
replace Field's name with Macy's because Field's is more than
just a name. But if you do, please take down the clocks. Cover
the Tiffany dome. Stop making Frangoes. Dismantle the great
tree. My city and our memories couldn't bear it. -Rick, Chicago
Marshall
Field's is...CHICAGO! I have always collected the Christmas
ornaments and recall trips to the flagship store as a child
in hues of green. How about The Macy's Museum of Natural History?
Mary, Schererville IL
Marshall
Field's is a generational institution. Trips to Chicago from
our northwest Indiana home always included a South Shore train
ride, a visit to Field's, lunch in the Walnut Room and delightful
sharing of time and ideas with my mother. Departments we visited
expanded as I grew older. I found the perfect wedding gown
at Field's. Their wonderful service included remaking my mother's
20 foot silk veil into a three tiered veil for me. Visits
to Field's began to include my daughter who, when she became
a bride, chose to wear the same gown and veil at her wedding
- alterations by Field's. Field's Christmas seasons are treasured
family memories. Suburban Field's were always first stops
during a day at the mall. Today, a move back into the city
puts the State Street store back in our routine. Field's Days
combine with a visit to Millennium Park or the Art Institute.
Now visits to Field's include grandchildren in for a visit
to the exciting Windy City. Please don't take away the opportunity
to show them the Field's Museum Wall as we share moments in
the history of our magnificent city and its institutions.
The Walnut Room is still so special. Let us give them more
than the rubber stamp of the same stores they see across the
country in the mega malls. Let them experience a place where
pride in doing a good job is still alive and well. Give them
Marshall Field's. If the name is changed to Macy's, I will
not step foot in the store! It's like trading in a classy,
new Lexus for a used station wagon. It's like wearing flip
flops instead of shoes when you meet the President of the
United States. It's like losing a part of what has made Chicago
and America great. Please keep the name Marshall Field's.
-Faye, Chicago IL
Marshall
Field's is the place to find that old nostalgic feeling of
Christmas and holiday shopping with loved ones. Every year
I make two all day trips to the Marshall Field's on State
Street. The one with my mother starts with coffee and a look
at the window theme for the year, followed by a couple of
hours of shopping, talking, and finding the perfect presents
for our family members (not always easy in my family). Then
there is usually lunch in the Walnut room followed by more
shopping until complete exhaustion sets in. The second trip
is with my mother-in-law and sister-in-law. We start a little
later but are all over the place once we get there. Most of
the time we are hinting at items we would like for ourselves
and trying to sneak off to buy presents for one another without
each other knowing. We are not very good at this but we have
a lot of fun trying. We have lunch down in the market place
where we can compare notes and make sure everyone is being
covered. Then it is back to the mix. I go to Marshall Field
s all year long because there service is second to none and
because there variety makes it easy for me to get most of
my shopping done in one place but it is the traditions that
would be ruined by name and management style changes that
are the most disheartening. I am currently pregnant with my
child who happens to be a girl. I can t tell you how sad it
makes me to think that I won t be able to continue this tradition
with her. -Lori, Chicago
I
grew up in Philadelphia, and now live in Atlanta. My fondest
childhood memories are of Saturdays at the mall with my family,
having lunch at Lit Brothers or Strawbridge & Clothier,
and occasional trips downtown with my grandfather, with lunch
at the Crystal Room in Wanamaker's. When I started going to
Chicago, I fell in love with Field's. It holds all the tradition,
elegance, and grace that I remember from Wanamaker's. Once,
last year, I found myself on a twelve-hour layover at O'Hare
and I spent the entire time downtown at Field's. The staff,
the merchandise, the environment, the Walnut Room, everything
creates a wonderful shopping experience. My most special memory
of Field's concerns some down blankets that I found there.
My grandmother was frail, bedridden, and always cold. These
down throws were lighter and softer than anything else we
could find, and were the only things that could keep my grandmother
warm and comfortable. She had two of them with her at the
hospital when she died in early April, and they sit folded
on a chair in her room. I now live in Atlanta; I refuse to
shop at Macy's here because they chose to destroy Rich's rather
than to help revive a name that had meant quality in Atlanta
since 1867. It hurts to think that I will no longer be able
to shop at Field's. -Michael, Atlanta GA
Marshall
Field's is tradition. I love everything Marshall Field's GREEN!!
Marshall Field's is part of our family. We shop, we eat, we
meet under the clock, we browse, we spend time, we spend money....we
are part of the Marshall Field's family. -Mia, Chicago
My
sister and I have a tradition. Every year, at Christmas, we
take the train into the city of Chicago from an outlying town
over an hour away. We get a hotel room at a swanky property,
because, you see, we ve been saving and planning for this
all year. After checking in and getting settled, we partake
in the whole reason we ve made the trip in the first place.
Despite the bitter Chicago wind we stroll past the decorated
windows of one of Chicago s oldest and dearest landmarks to
enjoy a Christmas tradition that takes us back to childhood.
Then we indulge in a ritual that folks in this town have indulged
in for over a hundred years. We have lunch at the Walnut Room.
I m not sure if you re aware of this but lunch at the Walnut
Room is such a time-honored tradition in Chicago that the
wait for a table can exceed four hours. While we wait we do
what any self-respecting person visiting the city would do.
We shop and we shop and we shop.
We don t do this just for the eating and the shopping. We
do it because it is Marshall Field s. One could take the Walnut
Room and transplant it in Carson Pirie Scott or Neiman Marcus
and the experience just wouldn t be the same. Nor would it
be the same in Macy s. One of the glories of this experience
is that my sister and I are doing what sisters have done for
the past century. Having lunch at the Walnut Room, enjoying
a luscious piece of Frango Mint pie, it is easy to image folks
from days past sitting in the same seat, looking up at another
breathtakingly decorated Christmas tree, enjoying their own
piece of Frango mint pie. This is such a special experience
for us and we look forward to it all year. For one weekend
a year, it is just the two of us no kids, no husbands, no
jobs, no ringing phones, no deadlines. For the two of us,
it is a weekend in the Big City, indulging in the finest Chicago
has to offer.
I realize I am only one person. And what difference does one
yearly trip to your store mean in the grand total of year-end
sales? Well, let me tell you it means a lot. This shouldn
t be about money. It should be about tradition, and compassion,
and being upstanding enough to do the right thing. I m only
one person, but if you change the name of that store to Macy
s my sister and I will not come back. Our tradition will come
to an end. So will a tradition that has been a staple in the
city of Chicago for a century. And that will be very sad.
-Cynthia, Elgin IL
Marshall
Field's is... Chicago, History, Memories, Family and Home!
My association with Field's began almost 60 years ago when
my aunts would take myself, my sisters and our cousins "downtown"
at Christmas time to walk through the toy department to create
our wish lists, then to wait in line to give our list to Santa
while aunt Mary would slip off and buy something from our
list, we would view the windows, have lunch under the big
tree, and also shop for our parents special Christmas present.
It was special and important because it was the only time
we were allowed to miss school . . . even if sick! As I grew
older I no longer went with my aunts but continued the tradition
by taking the El downtown to do the same tasks. This finally
evolved into taking my own kids downtown for the same purpose.
Only difference was we we would drive in from the suburbs
rather than take the El. Oh and we added always seeing a Christmas
Carol to that tradition . . . right after brunch under the
tree. We also included the full extended family from Grandparents
and great-grandparents all the way down to the youngest. Now
that my children have children of their own and we live all
over these United States we still managed last winter to meet
in Downtown Chicago to perform the time honored traditon with
our granddaughters. Going initially with aunts, then with
school friends and eventually my fiance, and then my family
was, and continues, to link my childhood with the present.
Only one Christmas season, 1996, was not observed by going
to Field's. And only because I was half way round the world
serving my Country in Vietnam. That Christmas was next to
the worst in my life. Only surpassed by the year my Mother
passed away just before Christmas. But even then we honored
her memory by honoring the tradition of going for lunch under
the tree. This tradition was why a "Field's" credit
card was my very first card as a young adult just getting
out of college so that I could build my professional wardrobe.
I only cancelled the card once I moved away from Chicago and
although I now carry a Macy's card I would never compare the
two stores. Macy's is a place to shop; Field's is my personal
and family history. Please retain the name! -Peter, Indianapolis
IN
Marshall
Field's! Macy's?
I was the last full time male elevator operator and starter
at the State street store. I worked in the mid-60's to ealry
20's and saw a lot of change. I met my wife, who also worked
there, working ath the glove counter. My father worked there
for 35 years maintaining the elevators and escalators there
and other Field's stores. I saw change. The counters were
replaced in the not so glamour days with a lot of plastic.
The marble of the floors was replaced with not so attractive
materials. The store became common. It should have been changed
to Macy's then. But then a past president, Joseph Burnham,
had a brilliant idea to transform the flagship store back
to it's glory days spending millions on the renovation and
restoration to bring it to the beautiful store it is today.
The cleaned Tiffany dome on South State Street never looked
better. The dome, made entirely of Tiffany glass, was commisioned
for Field's, not Macy's. When I worked at Field's, operating
the elevators, I greeted people with a smile, directed customers
to what they desired and enjoyed my job. People associated
Field's with to top of department stores for value and service.
People associated Macy's with New York and nothing else. People
associated Field's with Chicago. The Candy Kitchen, on the
13th floor, which produced Frango mints, had the friendliest
people in the store. If you had the opportunity to get to
the "13th" floor, as an elevator operator you did,
you could occasionaly sample the candy. Don't tell anyone
I did this. Field's third basement was interesting, For years,
it was connected the tunnel system that conneted most of the
Loop stores and ened up flooding Downtown buildings in the
90's. Because of the size of investment in the water system
that supplied Field's, extensions were made to several other
stores for there water. The heating was steam at one time
and Field's also supplied heat to other build in the line.
I left my impressions on the people that I serviced over the
6 1/2 years that I worked and hoped they had many good experiences.
I was impressed by the people that I worked with. It was truley
a class store. The store on State Street is still impressive
and does not need a name change, especially to a New York
entity the likes of Macy's. I've been to Macy's in New York
and there is nothing that impresses me about it. The Macy's
is as common as McDonald's. Field's is as unique as Tiffany.
-Jerry, Glen Ellyn, IL
Several
years ago one of the "coffee table" magazines --
can't remember which one -- devoted an issue to Chicago. And
of course there was a story on Marshall Field's. I'll never
forget one of the early lines in the story: "The truth
is, neither New York nor San Francisco nor any city in between,
has a store that compares to Marshall Field's." As a
young graduate student at the University of Chicago in the
early 1970s I spent many pleasant afternoons at Field's shopping
and having lunch in the Walnut Room. I dined there so often
that one of the hostesses, Cecil Flesher, said that she was
my "Chicago mother." My hometown, Wichita, had a
department store, the Geo. Innes Company, that considered
itself "the Marshall Field's west of Chicago." Interestingly,
it was purchased by Macy's (I realize, not Federated) and
in 1969 its name was changed to Macy's. It really didn't matter,
for Innes was clearly no longer a copy of Field's, it was,
rather, a copy of Macy's. But until Dillard's purchased Macy's
Wichita store, I always made my checks payable to "The
Geo. Innes Co., a/k/a Macy's." My suggestion to Federated
is this: Since Marshall Field's has long been considered the
finest department store in the world, rename your quality
store, Bloomingdale's, Marshall Field's! That way, you'd be
keeping a New York name and a Chicago name. -Charles, Wichita
KS
I
grew up in Minneapolis with Daytons being a staple, when it
Daytons Changed to Marshall Fields it was different, but you
knew it was going to be just as good if not better. I live
in Georgia now and Macy's is ok, but its no Marshall Fields.
There is no point in messing with a good thing! -Tammy, Atlanta
As
a midwestern girl who grew up looking to the north (Chicago)
for all things aspirational, the magic in the name "Marshall
Field's" was akin to "Lincoln" (the car, not
the President), "Ferragamo" or "Wedgwood."
Field's was where we wanted to shop, where we wanted a present
to come from, how we wanted to dress. And it wasn't just true
for those of us in Indianapolis. It was the same for girls
in Milwaukee and Springfield, IL and in large towns and little
villages all over the midwest. Down here in Florida, we have
seen the destructive of Burdine's and it is a heartbreaker.
Now just another dot on the Macy's map, the well-respected
"Florida Store" is no more. It is unthinkable that
the same fate could be in store for Marshall Field's. Please
save the name and the little bit of distinctiveness that is
left in retail! -Teri, Boca Raton FL
Marshall
Field's is...one of my childhood best memories...going to
get a few things before school started that my parents could
barely afford..and I always wanted to go to "Fields"...changing
that name would be a VERY bad public relations move...it would
scream to your customers that you are a "cookie cutter"
store and just like all the rest...generations have known
MF's and more generations should know that name as well. Personally,
I would not shop at the stores if the name changes...I'd know
the quality and personaized treatment would change as well.
-Mike, Phoeniz AZ
Marshall
Field's is...an institution, a tradition - please don't let
it become a memory. I grew up 2 hours from Chicago. My parents
would take us into Chicago 2 times a year - once before school
started and once at the holidays. The tradition of going to
Field's on State at Christmas time to see the windows was
always a family favorite. We never missed it. Why changes
the name. Must we homogenize everything. Let New York have
their Macy's and let Chicago keep Mashall Field's. -John,
Omaha NE
Marshall
Field's is...the elegant clock tower and a place I feel comfortable
in.I moved to Chicago from Virginia in my early 20's and quickly
became enamored with Marshall Fields. At Christmastime I had
never seen anything like the facinating storybook window displays
and the tall tree in the Walnut Room at the State Street store.
I was like a kid again and made sure that every year I made
a special trip just to see the windows, have lunch and do
some Christmas shopping. I have continued that tradition now
that I am older and have kids of my own. While we no longer
live in the Chicago area (we are in Madison, WI and love our
Fields here too!) we make sure the whole family goes to visit
and shop in Chicago during the holidays so we can see the
windows and eat in the Walnut room. I feel like I have been
privledged to be part of something special and I would hate
to see that all go away by changing the name. -Kelly, Madison
WI
As
a transplanted Chicagoian I have many happy memories of Field's.
One of my favorites was my senior year in high school. Several
of us skipped school in the burbs and drove downtown to see
Santa at Field's. We waited in line for 2 hours and when we
finally made it to Santa he wouldn't let us sit on his lap
- much to our disappointment!. We did, however, get "I
Saw Santa at Field's" stickers which we proudly wore
to school the next day. -Ginny, Atlanta GA
Marshall
Field's is...special. The lunches at the Walnut Room with
my mother and grandmother. The Christmas shopping, the tell-tale
green bags and boxes that signaled to others how special they
are to you. The special way you're treated by the store associates,
knowing you can only get that special treatment at FIELD'S.
When New Yorkers ask me, "What has Chicago got that we
don't?" I always reply, "FIELD'S!" -Jessica,
Chicago
Marshall
Field's is...the place where my family has shopped for generations.
I remember how thrilled my grandmother was to receive a copy
of "Give the Lady What She Wants" because she had
been a Field's customer for so long. I also remember when
Fields was one of the first to issue credit cards...visiting
Santa...punch and judy shows in the children's department..taking
my children to visit Santa and having lunch under the tree--
sitting on a couch and eating at a table we bought there 40
years ago...many things. It would be a travesty to change
the name. -Susan, Paw Paw MI
Marshall
Field's is...my first memory of the city. I am 82 years old
and was raised by my widowed mother and her family. My grandfather
took pride in the appearnce of his family and would buy our
clothes from Marshall Field's for as long as I can remember.
There was a special pride which came from shopping at Field's
and that pride continues today. It would be a sad, sad day
if the name were removed and I would no longer shop there.
Although
I no longer reside in Chicago, every time I am "back
home" in the Windy City, a trip to the flagship Marshall
Field's is always on the itinerary. Marshall Field's represents
class, style, high quality and a focus on the customer that
is difficult to find anywhere else. Not only is it a landmark
in the Midwest, it is a well-respected brand across the country
in a way that Macy's is not. Going to Field's is special--it
is an event. Before it became ubiquitous with the expansion
of Federated, "Macy's" also used to be a brand that
evoked a similar sense of style and class as Field's. However,
it's no longer a special trip to go to Macy's--now, it's just
a typical mall store like Dillard's, available almost everywhere
(heck, the small southern town I now live in has a Macy's).
Keep Field's "Field's"--don't lose the sense of
uniqueness.
Marshall
Field's is not Macy's and is not Bloomingdale's and that is
why I have been shopping at Field's for 50 years. But I also
shop at Bloomingdale's and vow that neither the latter or
Field's under any other name will see my presence if Marshall
Field's does not survive. Carson's will have to fulfill my
needs.... -William, Chicago IL
Marshall
Field's is...an institution in this part of the country! To
change the name to Macy's would be an insult to the people
of the Chicago area, and speaking from a marketing perspective,
not the smartest marketing move either.... -Marilyn, Rockford
IL
Marshall
Field's is... The best retailer, with the best styles &
names for the best price......I was born and raised in Chicago,
and If the name is changed it will change the face of downtown.
Macy's is overated. Who wants to shop in a store (which is
supposed to sell high end clothing) that has price scanners
located on post throughout the store? Leave that at Wal-Mart.
Field's has been around for years and if the name is changed
I will more than likely never step foot into the store again.
I don't shop Macy's now and don't plan on doing so anytime
soon. Rene, Los Angeles CA
Marshall
Field's is...and has been a major part of my life. I have
worked for the company for 47 years. As an executive for 45
years and an on call guest service representative for two
years. The name is as much a part of Chicago as the lake front.
This nation stands for individuality, changing the Fields
name to Macy's is like changing Macy's name to Marshall Fields.
New Yorkers would be up in arms if it was suggested. Bloomingdale
has retained their name, we can too!! Claudette, Chicago
Marshall
Field's is...the store that I choose most to do my shopping.
I work downtown in the loop about 3 blocks from Fields. I
love to eat at the food court on my lunch hour and do a little
shopping. I've wondered if Federated would be changing the
Fields name once they bought it...and it looks like it may
be a possibility. If they change the Fields name, then I would
have to look for somewhere else to shop. Nordstrom isn't that
far away. -Scott, Chicago
Marshall
Field's is... the home of the Marshall Field Frango Mint!!
Which was my late grandmothers favorite candy. When I grew
up, I would visit the store and buy both her and my mother
some Frango Mints. Now that I live in the city, there is something
very dear and memorable about the store, and I hope that it
always, always stays exactly the way it has throughout my
grandmother, mother, and my's lives... Marshall Fields! -E.,
Chicago
Marshall
Field's is...the only place to shop in Chicago! Not only is
the Building itself a wonderful site to see, its Tiffany glass
dome, Walnut Room, expansive thirteen floor atrium, historic
fountains, Great Tree, and all of the other aspects of the
building that most individuals don't even know about such
as the old medical clinic, candy kitchen/bakery, the penthouse
on top of the building, the sub-basements. Oh, did I forget
to mention all the shopping! As a young child growing up in
the suburbs it was the big delight to get to take a train
ride into the big city to see this majestic building and all
of its offerings, still today a little overwhelming!! Not
only does Marshall Fields hold a dear place in my heart for
all its rich memories its given my but the importance of the
name Marshall Fields.....which is a big part of chicago history....let's
see what would our fair city be without The Field Museum,
The Merchandise Mart....just to name a few. Yes the Frango
Mints are no longer made on 13, and the smell doesn't float
down the atrium but there still good and haven't disappeared
all together! It would truly be a shame to see our flagship
department store in Chicago become.....MACY'S! -D., Chicago
Marshall
Field's is... a heritage that must be kept under the Fields
name. It started with my mom taking me to Fields at Christmas
time, when I was four years old,and continued through my buying
Christmas presents just this year at Fields and I'm now 63.
We did boycott for a while because of the Frango Mint thing.
We went back after a few years but we still won't buy "Foreign
Frangos". We don't buy foreign Fannie Mae either. I have
been to NY City and have seen Macys. It is no Marshall Fields.
If they change the name we will stop shppping there. We probably
only spend a few thousand a year at Fields and you won't notice
our absence. But, I'm sure there are others who feel the same.
-Bruce & Sandy, Waukegan IL
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